Meet Rowan
row·an
/ˈrouən,ˈrōən/
Rowan helps small businesses stay rooted in the legacies they’ve built while preparing them to grow into what’s next. Like the Rowan tree, known for its strength and resilience with roots that hold firm and branches that carry forward, we guide owners through succession with clarity, care, and purpose.
Sincerely,
Rowan.
We built Rowan because it doesn’t have to be this way. A group of operators, advisors, and entrepreneurs came together with a simple belief: every business deserves a future. By pairing modern AI tools with human guidance, we help owners prepare, grow value, and connect with the right successor so transitions are clear, dignified, and lasting.
Guides Who Put in The Work
Our team brings real-world experience to every handoff. We’re here for judgment, empathy, and steady guidance—not paperwork.
AI With a Heartbeat
Our agents clean financials, document operations, and match you with serious buyers. They automate the messy middle so you can focus on running your business.
Your Guides
Steven
Chris
Jude
Shamus
Tyler
Dylan
Bree
Miles
Sam
Varun
Max
Sean
You?
Built on Decades of
Real-World Expertise
Values That Guide Every Handoff
Our work is rooted in trust, respect, and care. We pair modern tools with human judgment, always putting people first and honoring the legacies built over decades.
Trust at The Center
Integrity and transparency guide everything we do.
Excellence With Care
Details matter. Legacies are built stitch by stitch, and we treat every transition with that respect.
People First
We honor the human story behind every number.
Progress With Purpose
We embrace modern tools and new ways of working, always focused on creating continuity and impact that lasts for generations.
Frequently Asked Questions
Where does the name Rowan come from?
Rowan is named after the Rowan tree—known for its strength, resilience, and deep roots. It reflects our mission to help businesses stay grounded in what’s been built while preparing them to grow into what’s next.
Who started Rowan?
Rowan was founded by a group of entrepreneurs, advisors, and operators who saw too many small businesses fail to sell. We came together to build a human-centered, AI-powered way to make succession clear, achievable, and dignified.
What values guide Rowan?
We’re built on trust, empathy, and innovation with a human touch. Our values center on putting people first, honoring legacies, and ensuring every handoff strengthens both the seller and the buyer.
How does Rowan combine AI and human guidance?
Our AI agents handle the heavy lifting—organizing messy financials, documenting processes, and surfacing buyers—while our Rowan Guides provide the judgment, empathy, and support that no software can replace.
Who does Rowan serve?
We work with small business owners preparing to sell, buyers looking for their first or next acquisition, and the employees and communities who depend on those businesses to thrive.
Why is Rowan focused on succession, not just deals?
Because selling a business isn’t just about numbers—it’s about continuity. We believe succession should protect owners’ legacies, create opportunities for buyers, and safeguard jobs and communities for the long term.
Let’s Talk
